Just like an expedition in the Arctic, a 5WiW expedition is not for everyone, but a particular target group will be very strongly attracted.
- The 5WiW concept, and thus its target group, is still in its infancy but at this point the target audience might look like this: individuals who prefer smaller social settings over large group settings, such as empaths, Highly Sensitive People, individuals more oriented towards the autistic spectrum, gifted in some other way, just plain mentally vulnerable right now, or perhaps even in the early stages of dementia,…
If you are in for a meaningful, vulnerable and potentially inspiring conversation (could also be silence), you already earned 5th wheel badge of honor status and you are welcome on board.
[People with autism desire structure and routine, and hence they may feel this format is way too far out of their comfort zone; —> talk about this other equally valid angle, perhaps in blog post, from which this type of context might actually attract them — off-grid article]
- But nature lovers who do not necessarily identify very strong with any of the above, but like the idea of roaming around through peaceful (local) sceneries around here are welcome too.
- Or you want to take advantage of an out of the box creative idea (5WiW) to be pulled deep into the now and go on a spiritual trip. Tripping to get high — high on wheels.
- Or you could be just charmed by the 5WiW concept and feel like contributing to its creative evolution.
- You could even contribute without getting on board. Given the current nature of the concept, financial contributions are most welcome. They can allow others to participate who might benefit but are financially more restraint. And they can help me to cover wagon expenses.
- Or perhaps you just want to be in touch, and receive updates from blog posts or newsletter.
- Could be a combination of any or all of the above..
[Make a Google From to let interested passengers talk about their approach]

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